‘What the football’ NIKE Women’s World Cup 2023

Nike’s brief to us was simple. They gave us seven of their athletes and told us, make them famous. That meant... We didn’t have to talk about what they represent, how far they’ve come, how much they do or don’t get paid, or how they inspire the next generation. Basically, we could just talk about how badass they are on the pitch. What the Football, celebrates some of the best soccer players on the planet. With a frenetic and exciting pacing to match the buzz around this year’s tournament. Starring Megan Rapinoe, Sophia Smith, Sam Kerr, Wang Shuang, Ada Hegerberg, Debinha, Alex Morgan and Grace Geyoro.

Executive Creative Direction | Caleb Jensen, Craign Williams

Creative Direction | Pedro Izique, Kevin Steele
ADs |  Ashley Veltre, Jack Welles, Miguel Gonzalez
Copywriters |  Ted Malenfant, Maya Halilovic,Christina Rankel, Jenny Vu, Theo Bayani
Design Direction | Joan Comellas
Design | Viva Naranjo, Shantanu Sharma
3D | Greg Radich
Production Design | Matt Blum
Photography Stills | Nwaka Okparaeke
 
Nike INC, Wieden+Kennedy, 2023