NIKE Basketball ‘38,388 points’ We are all witnesses

20 years ago when a 19 year old from St. Vincent-St. Mary entered the league, Nike told the world that, “We are all witnesses.” 38,388 points later we are all still witnesses. In fact, LBJ becoming the all time leading scorer in NBA history will be the greatest we will ever witness from him. It might be time to remind the world that even though 20 years has passed, we are all witnesses to something that will more than likely never happen again.

Creative Direction | Caleb Jensen

Creative | Pedro Izique, Kevin Steele

Design Direction | Joan Comellas
Production Design | Matt Blum

Nike INC, Wieden+Kennedy, 2023