Joan Comellas
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NIKE 50th Anniversary ‘Seen it all’

Nike celebrated its 50th anniversary, 40 of which have been spent partnering with us at Wieden+Kennedy. Quite the journey. Needless to say, it’s a momentous occasion. And one that came with the daunting task of celebrating five decades of sports history while simultaneously setting up the possibilities of the next 50 years. Exciting. Terrifying. What should we do...

Creative Direction | Alberto Ponte, Ryan O'Rourke

Creative | Pedro Izique, Kevin Steele

Design Direction | Joan Comellas
Production Design | Matt Blum

Nike INC, Wieden+Kennedy, 2022

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