NIKE INC. 2021 ‘Play New’

Play means joy. It represents pure enjoyment and being able to just be free. That's just a natural thing they do. The reason we are encouraging people to ‘Play New,’ is to celebrate that notion of getting back to the joy of discovering and trying something for the first time — the joy of letting loose a little bit. Or pushing further what’s been done before a and bring it to a new and unexpected place.

*Design exploration