NIKE INC. 2020 Basketball Branding

Rebranding for Nike Basketball INC. We want to create a visual language that speaks to youth, is fun, and embraces the playfulness of the game. That feels less serious and allow us to insert some humor. We will create multiple branding for Nike Basketball INC. that will allow us to play more freely in our layouts. And at the same time, allows us to expand the world later on with new iconography and new executions, keeping it fresh.