NIKE INC. 2017 Air Force 1 + Odell Beckham Jr
Odell Beckham Jr. is already leaving his mark on the game. I explored his actual signature as a way to highlight his speed, self-expression, and permanent impact on the game. This approach creates a deeper authentic narrative within the logo itself and a surprisingly playful way to create a B and and his number, 13, simultaneously.
![](https://freight.cargo.site/t/original/i/40d3a4ae06f16915d0e46966aa9981ff04eab8e7f1a0042eeb11f3424b3679b0/Direction-1_Shoe_SIDE-copy_02.jpg)
![](https://freight.cargo.site/t/original/i/ec848d513047a3becb5d1719b572dcc4d29c2fb88a9249fddf7f11020990177b/Direction-1_Shoe_SIDE-copy_03up.jpg)